Imagineloom Book a demo

Imagineloom

Every piece
its own.

Imagineloom is the production engine for personalization. It turns one approved design into every person's own files, made in the shop down the street. This is how clothes got here.

Scroll

I

One of one

For most of history, every garment was one of one. Someone measured you, cut for you, stitched your name by hand. It took weeks, and only a few people ever got it.

II

The same

Then machines learned to clothe everyone, and made everyone the same. Small, medium, large. One design for the whole team. Your name became an upcharge, and every name became a late night for the shop.

III

The loom

Imagineloom is a loom that reads. It reads the roster, every name, every size, every seam, every license, and writes the files the machines need to make each piece its own.

IV

Every one its own

Twenty-two jackets, twenty-two names. A hundred shirts, a hundred numbers. A print that lands right on every size. A gift each person picked.

One approval. Every piece its own.

Start free until your first approved packCalibrated to your machinesYour data stays yours

The production engine for personalization

Every member.Every size.One approval.

Personal at the scale of a factory, made in the shop down the street. Greek lines, teams and company staff first: every person's own name, number and size.

Approve the design once and Imagineloom makes everyone's files: a stitch file per hooping sized to your hoops, twill cut to the letter, each member's pieces in their own folder, licensed letters traced to their vendor. Sew one swatch and every file uses your machine's numbers.

Send us a designSee what the shop gets
$0a month until your first approved pack
1 swatchsewn on your own fabric calibrates the machine
S–3XLevery member's files, graded per size
$600of digitizing off one line jacket, on a partner shop's draft price sheet

The order you almost turned down

The orderA chapter wants 22 line jackets. Licensed letters, every member's name and number, sizes S to 3XL.

The work22 names to digitize or buy at $10 to $30 each, a roster in three spellings, placements eyeballed on every size, late at night because the machines run all day.

The riskOne misspelt name and a $200 jacket is made twice, two days before the show. Turn the order down and the next shop gets the chapter for ten years.

How we protect a $200 jacket

One swatch, your numbersSew our calibration swatch on your wool and backing. We fit the pull, the smallest safe letter and the lightest fill to your machine.
Checked against your hoopsEvery piece is sized to the hoops you own and split into hoopings before it can be approved.
Every name, checkedThe roster is checked for missing sizes, duplicate numbers and names too long for their spot, before anyone pays.
Licensed letters, lockedOrganization letters and crests come only from the licensed vendor's own file, held in a locked slot and recorded on the pack.
Two sign-offsThe customer approves the proof; your press lead signs the work order. Nothing reaches the floor on its own.
Clean-sew guaranteeAfter your swatch is signed off, a file that doesn't sew clean on that machine and fabric is fixed free and the pack fee credited.

See the swatch →

How it works

  1. 01

    Send the design

    Your customer's art, a kit, or a design started in the studio: letters, numbers, names, patches, prints.

  2. 02

    The group checks the proof

    Every piece at its real size and place, for any member of the roster. One vote link if the group wants a say.

  3. 03

    Approve once

    Every piece is checked against your hoops, your machines and the organization's rules before the approve button works.

  4. 04

    Run it on your floor

    Stitch, cut and print files land in your hot folder or inbox, with a work order your crew can run without you.

What the shop gets

Work orderProof, placements in tape-measure inches, S–3XL grade, stations and sign-off boxes.
Stitch filesOne DST, PES or EXP per hooping, with stops and the thread sequence matched to the shop's chart.
Cut filesTwill and felt for the laser, with settings and nested sheets.
Print filesRIP-ready PDFs, DTF and vinyl gang sheets, and print-and-cut markers.
Layout and templatesA layered layout per side and true-size placement templates for every size.
Every member's filesFrom a roster: each person's own names and numbers, in their own folder.

One production pack per approved order. Every file opens in your own embroidery and design software.

Made for groups

Design togetherThe organizer sets the look; every member designs their own piece; a live board shows the whole line.
Vote on the proofOne link, one vote per name. The organizer closes it when the group has spoken.
Paste the rosterNames, numbers and sizes checked before anyone pays: missing sizes, duplicate numbers, every back as it will read.
Keep it secretA QR on every hang tag shows a countdown until the reveal, then the line.
Licensed, tracedLetters and crests only from a licensed vendor's own file, recorded on every pack.
Next year, and years laterThe chapter keeps each line. Next year starts from its look; every member can reorder in a new size.

Price

Start free. Then from $149 a month per studio, plus $10 to $35 for each pack you approve. Approving the same version twice counts once.Proposed pilot pricing, set with our first shops. Your data stays yours, and one named person at your shop can stop the AI in one tap (how).

See every studio and price

You ask, we answer

Is there a minimum?

Not from us. A pack can be one garment or a whole line. Your shop sets its own minimums.

Will it work with my machines?

Files come as DST, PES and EXP, one per hooping, sized to the hoops you tell us you own. One calibration swatch fits the numbers to your machine and fabric.

I already have a digitizer.

Keep them. Every file opens in their software; they can edit any piece and load it back, and the pack records who changed what.

Can you make licensed Greek letters and crests?

No, and we never draw them. They come only from the organization's licensed vendor, in a locked slot, and every pack records which vendor supplied them.

Who owns the files and the data?

Your shop. Export everything any time. We never train AI on your files, prices or rules, and never show them to another shop.

What if a file doesn't sew clean?

Once your calibration swatch is signed off, we fix it free and credit the pack fee. Before calibration there is no guarantee, and the work order says so.

Has anything been sewn yet?

Not yet. Every garment on this site is rendered from its production files. The first calibration sew-outs are next, and the photos go on the proof page as they happen.

Three studios, six brands

Shops switch on the studios they need. Groups: Lineup and Yours Truly. Jackets: Era. Drops: Drape and 1of1. ITRL is our own store, run on the engine.

A red hoodie with TWELVE STRONG arched over a twill 12
Groups · Lineup

Custom gear for teams and greek orgs, every member's name and number.

Open Lineup →
Groups · Yours Truly

Corporate gifts where everyone picks their own size.

Open Yours Truly →
A black coach jacket with a chenille SOUTHSIDE arch and 2026 on the back
Jackets · Era

One jacket, swappable patches for every season.

Open Era →
A man in a camp shirt printed with koi and lotus, unbroken across the placket
Drops · Drape

Engineered prints that run unbroken across every seam.

Open Drape →
A black tee, back: NO. 007 OF 100 arched over a big 007
Drops · 1of1

Numbered tees, each with its own scannable certificate.

Open 1of1 →
A washed black tee: LOT 001, THINGS WE MADE UP, THEN MADE FOR REAL
House · ITRL

Made-to-order heritage streetwear from Atlanta.

Open ITRL →

See every product on one page →

Where it stands

Every garment on this site is rendered from its production files. Nothing has been sewn yet: the first calibration sew-outs are next, and the photos go on the proof page as they happen.

Be a partner shopBook a demo